Google Play
Zedd in the Park

In summer 2024, Google Play partnered with global producer and DJ, Zedd, to connect fans' love of gaming with bespoke content and in-person activations. Forty thousand attendees experienced the Google Play Playground over two days — interactive games, a ball pit, and Play Points earned toward custom Zedd merch, collectible posters, and bonus rewards.

For those who couldn't attend, a digital playground let players navigate a virtual space inspired by the live event, earning Play Points redeemable for exclusive merchandise, including a signed vinyl release, limited-edition festival gear, and a Pixel Buds bundle.

As lead agency, AKQA managed the full roster of agency partners and talent managers for Google, ensuring seamless client communication and tight tracking of assets, production, and timelines across all workstreams. The activation drove an 18% increase in Google Play members globally, making it one of the platform's most successful campaigns to date.