Google Play & Marvel Studios
Comic-Con

In the summer of 2024, Google Play partnered with Marvel Studios to execute three multi-pronged social-first campaigns led by the creative visionaries at AKQA. Google Play is the largest online gaming loyalty program in the world and the team sought out to create unforgettable interactive experiences for their most loyal members. One of these high-impact experiences took place at the 2024 Comic-Con event in San Diego, featuring a Google Play-branded "Wheel of Champions" ferris wheel where event-goers could get 360 degree views and also play on-the-ground social games to earn loyalty points and win VIP access and exclusive Google Play x Marvel merch.