Senior Manager, Creative & Production

PROFILE
With extensive experience leading full-scale, integrated campaigns for some of the biggest brands in the world, I bring a strategic mindset, creative focus, and collaborative energy to every project—and I love every part of the process. From kicking things off with strategy and creative teams to building strong partnerships with clients and production, I keep things moving with exceptional communication, positive collaboration, and meticulous organization. My approach is deeply rooted in the belief that great design and creative can spark real positive social impact. 

EXPERIENCE 
2024-2025
AKQA GROUP, SENIOR PRODUCER & SENIOR PROJECT MANAGER; CLIENTS: UGG, GOOGLE, THE COCA-COLA COMPANY, & VISA

  • Led a team of eight to successfully deliver multiple high-impact seasonal campaigns, utilizing project management systems to onboard brand partners and creating an adaptable framework for ways of working across cross-functional teams.

  • Partnered with Account, Program Management, and Finance leads to developed project roadmaps for multi-disciplinary workstreams, including film, photography, print, and social media production.

  • Collaborated with Client Services, Creative, and Strategy leads to build strategic brand marketing campaigns around consumer analytics, retail trends, and competitors’ performance reviews. 

  • Lead client communications on behalf of multiple external agencies, overseeing alignment of complex program goals, objectives, and retail strategies with agency partners. 

  • Meticulously QA’d deliverables to ensure brand/design consistency and cohesion across digital products and platforms.


2021-2023
Google, LA, GLOBAL BRAND MARKETING, GLOBAL BRAND MARKETING SPECIALIST II

  • Developed project roadmaps, leading teams through phases of creative development and production, anticipating and communicating roadblocks, and ensuring all delivered assets maintained the highest brand standards and integrity.

  • Produced and delivered hundreds of digital video, display, and social media assets for Google Search, Lens, and Travel marketing campaigns, resulting in audience growth and brand lift.

  • Produced six impactful brand marketing videos for the highly anticipated launch of Google Health's AI health product, DermAssist, collaborating with product teams and agency partners to develop the creative platform and messaging. 

  • Generated comprehensive campaign wrap reports with media metrics, highlighting key learnings and providing recommendations for future marketing opportunities.

2020
Wunderman Thompson, LA, SENIOR PRODUCER; CLIENT: MICROSOFT

  • Collaborated with clients to develop impactful marketing campaigns for new product launches and holiday promotions, ensuring alignment of strategy and creative vision.

  • Successfully managed all aspects of client and internal reviews, meetings, and project plans, resulting in the timely production of numerous high-quality digital assets such as landing pages, social media content, banner ads, and marketing emails. 

  • Supported the creative team from concept to execution ensuring client briefs and creative feedback were clearly and accurately documented and project deliverables were tracked and QA. 

  • Helped lead internal weekly planning and daily scrums ensuring deliverables and timelines were tracking, resources were optimized, and roadblocks were communicated and resolved. 


2017-2020
Deutsch, LA, SENIOR ACCOUNT PRODUCER; CLIENTS: VW & 7-ELEVEN

  • Oversaw all production and delivery for all of 7-Eleven's digital, social media, and print campaigns.

  • Successfully coordinated weekly sprint planning sessions and daily scrums to ensure team alignment with shifting priorities, schedules, and resources.

  • Facilitated productive creative and account reviews, ensuring discussions stayed on track and resulted in actionable next steps.

  • Managed end-to-end production process, including concept development, QA tracking, and print mechanical routing and proofing.

  • Cultivated strong relationships across departments and with clients, maintaining a clear understanding of creative strategy and business goals.

  • Led production for VW.com, overseeing all phases of creative and content development.

  • Efficiently managed thousands of digital, print, and video assets in the DAM.

2012-2015
Foreign Affairs Magazine, NYC, SENIOR PRODUCT MANAGER

  • Lead product manager on a full site redesign; worked across publishing, advertising and editorial teams to execute new revenue-generating products including integrated sponsored content, social media campaigns, and paid products. 

  • Facilitated partnership with Audible.com to market and distribute audio content resulting in wider content distribution and an increase in digital subscription rates. 

  • Produced marketing programs for luxury travel, retail, auto and technology categories, including integrated sponsored content packages, social media integration, offline extensions, and data-driven digital ad campaigns. 


2006-2012
AOL Huffington Post Media Group, NYC, SENIOR PRODUCT MANAGER, BRANDED EXPERIENCES 

  • Led multi-platform branded experiences including a custom software program for a branded sweepstakes campaign, original videos and microsites, ecommerce mobile apps, and social media content. 

  • Collaborated with cross-functional teams, including creative, editorial, and engineering, contributing to concept development, brand integration, UI design, and prioritization of innovative features.

  • Established strategic partnerships with sales, program managers, and clients to establish program objectives, set goals and craft comprehensive project plans. 

  • Effectively managed project plans for multiple teams and external vendors, ensuring teams stayed on track and within budget and all assets were delivered seamlessly. 


EDUCATION 
New York University, MA, Communications and Media  
San Francisco State University, BA, International Relations

SCRUMMASTER CERTIFICATION, SCRUMMASTER ALLIANCE
License #553650

ADDITIONAL SKILLS
Google Workspace; JIRA, Asana, Monday.com, AirTable, SmartSheets; Slack; Digital Asset Management (DAM) systems; brand identity and design systems; digital and video production; print production; CMS