Google Lens
Find That Thing

In 2023, Google’s Global Brand Marketing team partnered with Stink Studios London to launch Find That Thing—a global campaign designed to position Google Lens as the “new way to Search” for Gen Z users, who increasingly turn to social platforms to discover content in more immersive, visual ways. As Global Brand Marketing Manager, I led cross-functional collaboration between creative, brand strategy, media, and product teams to shape the campaign narrative, define key messaging, and ensure platform-native creative across every touchpoint. We launched hundreds of contextual executions on YouTube, Instagram, and TikTok—each celebrating the indescribable, visually driven moments you can search with Google Lens. The campaign drove strong brand lift and engagement across key Gen-Z markets.